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Explore the Industry Intelligence Model (IIM)

Beat competitors

Understand the historiography of trends & opinions.

Track sentiment & opinions over time

Reveal stakeholder opinions

Reduce your reading burden by 90%

Contextualise issues affecting your organisation

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Overview & context

Rebbelith analysed the global debate around Diabetes (central rectangle). Our systems examined the following datasets over a 300 day time window in 2022.


Over 2000 specifically selected news articles.


Social media commentary from a stakeholder group of 5,600 members spanning pharmaceutical, NGO, government & academic organisations involved in Non-Communicable Diseases.

IIM centre - debate subject & most active stakeholders

Surrounding this grey title square are coloured triangles. These triangles represent the most active stakeholders in the global debate.


They are coloured according to the average sentiment of their commentary. Green is ‘positive’, Grey is ‘neutral’, Red is ‘negative’.

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What can I do with the centre of the IIM?

The coloured triangles surrounding the central title allow us to see the most active stakeholders in the global debate at a glance. Their commentary has featured across the largest number of different topics.

In this case, we can see a mix of pharmaceutical and NGO organisations make up the most active stakeholders.

Key topics in the debate

The centre of the IIM is surrounded by grey circles. The titles of these circles tell us what key broad topics drive the global debate.

What can I do with key topic circles?

One year of global media and stakeholder discussions is a huge amount of data. At a glance, we can distil this down to just 9 key topics. This allows us to get a good idea of the structure of the debate very quickly.


Rebbelith estimates it would take a human-only team around 2190 work hours to achieve the same result.

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In this example, we can see very quickly that the subtopic 'Human & Analogue Insulin' is comprised of a large number of smaller subtopics. Using the hexagon titles, we can read what they are fast. We can also observe that most of the discussion around insulin during this time period appears to be focussed in the USA.

Key topics & subtopics

Key topic circles normally have ‘subtopic’ hexagons attached to them. The titles of these hexagons tell us what the key drivers of the debate (circles) are split into.

What do subtopic hexagons tell me?

The number of hexagons attached to the circles tells us how focussed or varied a key topic is.

The fewer hexagons a key topic has attached to it, the more focussed it is likely to be. The more subtopic hexagons that are attached to a key topic circle likely means it is varied and perhaps more complex.

Subtopics, individual news articles and stakeholder commentary

Hexagons are surrounded by coloured circles and coloured triangles. 

Coloured circles are individual news articles. They represent the most detailed topics or discussions in the Industry Intelligence Model. 

Coloured triangles represent commentary by stakeholder organisations. 

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What can I do with individual news articles?

News article circles allow us to understand the composition of a subtopic at the granular level. We can do this simply by reading the article title in the coloured circle, or by clicking through to a full article summary, journalist, publication, sentiment and publication date.

What can I do with stakeholder commentary triangles?

Coloured triangles that surround hexagons allow us to pinpoint exaclty which stakeholders have been commenting on discussions that relate to the subtopic. In this case, we can see several NGOs & pharmaceutical companies are involved in discussion around diabetes as an aetiology of other conditions and diseases.

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We can either quickly scan the triangle titles and their colour to see which stakeholders are active in this discussion, or we can click through to a detailed summary window of the specific comment(s) by the stakeholder, their biography, size of following, quantified sentiment score, date of comment and link to the original text.

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Change over time

All individual news articles and stakeholder comment triangles are arranged in a circle surrounding their subtopic. This arrangement is deliberate and helps us see quickly when a comment or article occurred.

The position of articles and stakeholder comments should be read like looking at a clock:


- The most recent comments and articles are contained between 12 o'clock and 3 o'clock.

- The fourth quadrant 9 o'clock to 12 o'clock shows the stakeholder comments and media articles occuring in least recent period.

In this example, we can see that stakeholder commentary about diabetes and the aetiologies of other diseases peaked at the start of the time period (300 days), quietened for several weeks, and then spiked again in the most recent period.

We can observe change over time as our Industry Intelligence models are updated to include the latest articles and stakeholder commentary. This can be visualised as coloured circles and triangles move around the clock face.

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